Amarin Slashes Greater than 50% of Gross sales Pressure in Digital Advertising and marketing Strategy
Irish-American biopharmaceutical company Amarin this week announced a new marketing strategy for its VASCEPA drug in the US, starting with reducing the number of salespeople by over 50%. There are currently around 750 sales representatives for Amarin, whom the company wants to reduce to 300 as part of the more digital marketing approach. In one
