Powering digital advertising and marketing with conversational AI with Ravi Sundararajan, Advertising and marketing & Promoting Information, ET BrandEquity
Ravi Sundararajan, chief operating officer, GupshupWhile digital marketing spends have been growing steadily over the last few years, customers now want the communication with businesses to be interactive, responsive and personalized. Ravi Sundararajan, chief operating officer, Gupshup addressed how brands and marketers can use conversational artificial intelligence (AI) to power digital marketing.He explained the threefold
