Tag: Ops

Set Your Advertising and marketing Ops Staff Up for Success in 2022

a wall of QR codes as seen through a crystal ball

PHOTO: Mitya Ivanov I’ve heard more than one marketing director refer to Marketing Ops (MOPs) as the “backbone of the modern marketing team.” Marketing Ops supports and enables modern marketing workflows with the right technology, generates relevant business data, answers questions about performance causes and effects and gives recommendations based on insights. In addition to