With top-of-the-feed placement, hyperlinks, and interactive stickers, Instagram Tales is a major channel manufacturers can use to drive consciousness, site visitors, gross sales, and engagement. And Instagram Tales analytics can show it. Instagram Tales final a mere 24 hours — right here at present, gone tomorrow. However simply because these items of content material disappear
To get probably the most out of your chatbot, that you must dive into chatbot analytics. Implementing Conversational AI generally is a enormous win for your corporation. However to maximise your chatbot’s potential, that you must measure its efficiency. After all, you already know the significance of monitoring key metrics for achievement. However we all
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has accelerated years ahead of what was expected. Any marketer who has ever dipped their toe into the Google Analytics pool can attest that the sheer
PHOTO: William Warby | spray out We have all gone through a lot of changes in the past 18 months. People question important principles of life – their schooling, how and where they work, what they spend their free time with, where they live and much more. Questions have also arisen from a business perspective
When we talk about marketing in the digital age, we no longer mean the vague sense of wellbeing and light branding that we used to think of as effective marketing. The digital age has made it necessary to use highly scientific methods based on very sharp insights from measuring specific marketing metrics in order to
