Tag: Luxury

One luxurious model’s quest to generate demand by digital advertising and marketing and expertise

One luxury brand's quest to generate demand through digital marketing and experience

Investments into people, processes and systems, along with a fresh digital marketing agency, are all part of Ahoy Club’s aggressive plans to scale the luxury brand and business, its marketing chief says. Ahoy Club is a four-year-old, Australian-owned company created by the Malouf family to disrupt the luxury yacht chartering space. The family created the