IMAGE SOURCE – GETTY IMAGES Toy giant LEGO said it sold more than $ 1 billion ($ 760 million). After opening a plant in China five years ago, this will be the Danish company’s second plant in Asia. Lego has seen double-digit growth in the region since 2019. “We are very grateful to the Vietnamese
IMAGE SOURCE Alena – from Pexels Lego announced it would work to remove gender stereotypes from its toys after a global survey commissioned by the company found attitudes toward gaming and future careers were unequal and restrictive. The researchers found that while girls became more confident and interested in engaging in a variety of activities,
The LEGO Group will continue to invest in the localization and development of key digital and creative teams in its Singapore hub, which opened in 2013 That LEGO Group announced a new partnership with the Singapore government’s Economic Development Board, signaling its continued commitment to Singapore and the Asia-Pacific region. Under the agreement, the company
The LEGO Group’s new prototype uses PET plastic from discarded bottles and is the first brick made from recycled material The LEGO group unveiled a prototype LEGO brick made from recycled plastic, the latest step in the company’s journey to making LEGO products from sustainable materials. The new prototype, using PET plastic made from discarded
The LEGO Group is calling on families to celebrate the skills, interests and creative potential of the next generation of female leaders by recreating their iconic 1981 advertisement On the 40th anniversary of the “What it is is beautiful” display, the LEGO group has launched a campaign to support this year’s International Women’s Day. The
The LEGO Group reaffirms its commitment to reducing its carbon footprint and helping consumers make more sustainable choices The LEGO Group has joined the European Commission’s new “Green Consumption Pledge” pilot initiative – one of the first companies to join this climate protection initiative. By joining the Pledge, the Group reaffirms its commitment to reducing
