Tag: judicious

Behind Ryde’s ‘prudent and even handed’ advertising and the ‘holy grail’ of phrase of mouth

ryde terence zou

Singapore-based mobility app Ryde Sharing has certainly made a name for itself since it was founded in 2014. In September, the company reported that it has organically grown its user base by over 300% since early 2020 and has also kept over 13,000 active motorists in Singapore. At the same time, it was rebranded, with