Tag: Insider

Branding Technique Insider | Manufacturers Should Counter Disconnection And Distance

Brands need to counteract separation and distance

The mantra for brands is “Be experienced”. Brands focus on creating a rich, engaging, immersive, and immersive brand experience for customers. In 2017, Starbuck founder and chairman Howard Schultz said the way forward is to make your brand space an “experience destination.” Starbucks CEO Kevin Johnson said, “To survive, retailers must create unique and immersive