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Yet another ‘unicorn’ Korean startup as digital advertising firm Insider raises $121 million
It has been a great first quarter for Korean startups in 2022 as within a week; it has seen three startups get the ticket to the ‘billion dollar club and become unicorns. Recently, Webtoon-web novel platform RIDI and mobile game company Haegin have become ‘unicorn’ startups. And now, Insider, an Artificial Intelligence-based digital marketing solution
Model Transformation Workshop | Branding Technique Insider
If your customer can live without you, eventually they will. A statistic offers all the evidence needed to back up this dire fact: 89 percent of companies that were in the Fortune 500 60 years ago are now gone. In the Brand Transformation Workshop, experts from The Blake Project help brands in critical moments of
Branding Technique Insider | Discovering New Methods To Resonate With Clients
At first glance, the liquor business doesn’t seem to necessarily need customer-centric innovation. After all, revenue from the alcoholic beverages market has grown steadily over the past decade and is expected to continue even after a slight decline in the wake of Covid-19. Drinks have become a crucial part of the experience for many customers,
Editor leaves Scottish Enterprise Insider for brand new PR function
The editor of a business publication for a regional publisher is leaving his position for a new job in public relations. Glasgow public relations consultancy Hollicom has announced the appointment of Scottish Business Insider editor Ken Symon as associate director. Ken, pictured, had held the Reach title since 2016. He previously worked as a business
Accessing Deep Buyer Perception | Branding Technique Insider
When I was an art student, I had a very wise and passionate art teacher. One of the most common instructions she gave me when I was creating my art, be it painting or drawing, was to go out and create that art while I was actually standing in front of my subject. Now, to
