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Is there a mismatch between biz objectives and advertising and marketing methods?
We might be well into 2022, but brand marketers are still finding their footing when it comes to rebalancing their marketing efforts after widespread pullbacks in 2020 – especially with respect to traditional mass reach channels. According to Nielsen’s latest study titled “Era of Alignment Future-Focused Strategies”, in 2021, around half (51%) of Asia Pacific
Consultancy giants announce formidable new internet zero objectives
EY will reduce power consumption in the office and source 100 percent renewable energy on its way to zero EY confirms it intends to achieve net zero emissions by 2025 as KPMG announces a target to do so by 2030 Two of the world’s largest professional service companies announced ambitious goals this week to reduce