McVitie’s has partnered up with Britain’s Got Talent in the biscuit brand’s biggest ever sponsorship deal. The “Golden Moments” campaign focuses on spreading fun and positivity across the nation as the TV show returns for its 15th season. The campaign will run across TV, digital, and social channels, as well as via PR events. Custom
Image Credit – Tito’s Founded by sixth-generation Texan Bert “Tito” Beveridge, Tito’s Handmade Vodka, is reminding the spirits world how far the brand has come in just 25 years. From being distilled in an Austin shack to a fan favorite at music festivals like Austin City Limits. For its quarter-century anniversary, Tito’s announced a year-long
IMAGE CREDIT – GETTY IMAGES Twitter has confirmed that it is working on an edit button that would allow users to change tweets after they have been posted. It comes after new board member, Tesla boss Elon Musk, asked his followers in a Twitter poll whether they wanted the feature. Many users have long called
Nationwide Building Society is launching its latest campaign ‘The power of words’, which aims to tackle bullying in schools across the UK. The new TV film aims to raise awareness of its landmark three-year partnership with The Diana Award, and demonstrate how the partnership will introduce 10,000 Anti-Bullying Ambassadors to schools in the UK over
Image Source – Lexus Newsroom Lexus is hitting the road for health and wellness. For those striving for a better self and looking to incorporate more balance and mindfulness into their lives, the luxury automaker is launching Lexus “Wellness Destinations.” This new program features collaborations with four luxury hospitality and wellness resorts – Cal-a-Vie Health
IMAGE CREDIT TECH CRUNCH Twitter has introduced a new shopping feature called Twitter Shops, which will allow merchants to curate a collection of up to 50 products to showcase on their Twitter profile. The mobile-first feature, which is free to use, aims to encourage users to go from talking about products on Twitter’s platform to
Susan Arnold, elected chairman of Disney. IMAGE SOURCE – WALT DISNEY COMPANY For the first time in its 98-year history, Disney has elected a woman to be the company’s new chairman. Susan Arnold, who has served on the Disney board of directors for 14 years, will succeed Bob Iger later this year. Arnold was previously
Spotify has unveiled its traditional “Wrapped” year-end campaign, which, as always, digs into the data of the music and podcast streaming platform to do a temperature check of pop culture. The overarching theme this year is that 2021 was completely normal – at least compared to 2020. The work relies heavily on out-of-home elaborations which
PICTURE CREDIT: Disney / AP Walt Disney Company is the latest to reveal its plans to connect with the likes of Mark Zuckerberg and Microsoft in the Metaverse. High-Ho High-Ho, off to the Metaverse is where all the big brands want to go! The new technology concept, a mixture of the physical and digital world
Facebook said changing its company name to meta would better “encompass” what the company is doing. The brand is expanding its reach beyond social media to areas such as virtual reality (VR) and expects to go even further in the future. What is affected … The change does not apply to the individual platforms such
