Tag: Evolution

The Armstrong Partnership’s Daniel Owen on B2B advertising’s evolution within the pandemic

Daniel Owen

Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands. I recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best leverage new technology and storytelling trends within the industry. Tell us about your role (and

Basic Mills ups give attention to ‘linked commerce’ claiming it’s ‘the following evolution of selling’

Häagen Dazs

US consumer goods company General Mills, which includes Haagen-Dazs, Old El Paso and Green Giant Sweet Corn, is looking to better meet consumer demand and prove that “Connected Commerce” isn’t just a buzzword as it focuses on attracting First – Party dates increased. In an interview with investors yesterday (September 22nd) detailing the company’s Q1

Kieran O’brien on How Digital Advertising and marketing Is the Pure Evolution of Conventional Advertising and marketing

Vegas_Magazine_Kieran_O_Brien.jpg

There are myriad forms of marketing that businesses can choose from, but all of them fall into two categories: traditional marketing and digital marketing. Traditional methods like print, radio, and billboards have been incredibly helpful to customers in the past. A big push for digital marketing, however, has changed the landscape, and this method of