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LONDON, July 9, 2021 / PRNewswire / – 80% of professional investors will attend physical events within one month of the lockout restrictions being lifted.

This is a key finding of StoneShot’s event research, which summarizes professional investors’ views on event preferences.

“A year of social distancing has changed people’s behavior and expectations so we can’t assume the audience will return to pre-COVID attendance,” said Gavin John, StoneShot Founder and CEO. “Events may be back, but they’re about to change. Hybrid is the future.”

With the introduction of StoneShot’s latest event research, event marketers can gain insight into what professional investors think about physical events, online events, and their future expectations. StoneShot will also share best practice guidelines and examples of how their clients have hosted successful events over the past year.

A key finding was that 35% of professional investors will split their time evenly between virtual and physical events, with 63% saying they will resume physical events from day 1. This means that hybrid events will stay here.

Regardless of the type of event, 96% said they would prefer to register online.

For more information or to schedule an interview with the StoneShot CEO, contact [email protected].

About StoneShot

StoneShot is a provider of email marketing, marketing automation and event management platforms for financial services companies. Founded in 2001, our intuitive platform and our internal team of strategists, designers, developers and account specialists offer the flexibility to support every customer on their path of digital transformation and in achieving their business goals. When it comes to digital marketing, we know that one size doesn’t fit all. Therefore, reaching the right audience at the right time with the right message is critical. We work with leading brands such as HSBC, Invesco and UBS and have offices in London, new York, and Singapore.

SOURCE StoneShot