Squatty Potty redefines pooping with newest branding and message
Join the bowel movement with the latest squatty potty
Squatty potty, the world's leading provider of toilet stools, known for its viral promotion of a unicorn with ice cream, announced the launch of its new brand identity, redesigned logo and website.
These changes come at a time when the company is developing its product portfolio and expanding its global reach. "Over the past year, Squatty Potty has successfully diversified and scaled its product offering while expanding our global footprint across four continents," he said Bernie Kropfelder, CEO of Squatty Potty. "Our new website and brand identity better reflect our market leadership position and clearly show the extensive life cycle of products that we offer to consumers around the world."
The rebranding follows a new study that was published in the Journal of Clinical Gastroenterology. The researchers found that 90% of the people who used the Squatty Potty were less stressed and 71%, among other things, had faster bowel movements.
"Our brand is unique," said Squatty Potty Creative Director. Carson Stilson says. "We have found a way to use its unique message while communicating better the health benefits that our chair offers."
The brand mission has been updated to show that Squatty Potty is practical, proven, and entertaining. The new identity is designed to work effortlessly across digital and physical channels. The new logo gives a sense of inspiration and the adapted font speaks for the improved playful position of the brand. The drops of water are reminiscent of the brand's home in bathroom products, and the splashing up is intended to convey the continuous movement and expansion of the company beyond the chair.
The packaging design also transferred the new identity. Highly stylized packaging with a vertical and horizontal base enables diverse merchandising options in retail. This version highlights the brand and the products and at the same time optimizes the footprint.
Squatty Potty's products are unique in the toilet stool category because they have FDA registration as a general wellness device. Your chair is recommended by doctors and therapists around the world. The company also strives to reduce plastic waste by including 50% recycled material in its plastic stools. More than five times the industry standard. Further distinction of the cult brand from imitations and plagiarism. "It is a message that everyone must hear," commented Kropfelder. "You poop improperly and it has been shown that our product can change your life for the better."