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Social Neeti luggage digital mandate for Zomoz, Advertising & Promoting Information, ET BrandEquity

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Representativeimage/iStockDigital marketing agency Social Neeti has bagged the digital mandate for Zomoz, a QSR chain funded by Rebel Foods.

As part of the mandate, the digital marketing agency will be in charge of digital strategy planning and delivering holistic digital marketing solutions along with SEO management, creative designing and brand positioning for the QSR chain.

Social Neeti will help to enhance the brand visibility of Zomoz through strategic digital efforts. The primary focus would be to improve keyword results, optimize the website to gain more organic traffic, and enhance search visibility and link building strategies.

Swarna Daga Mimani, founder, Social Neeti, said, “We are so thrilled to be embarking on this new adventure with Zomoz. We can’t even express how excited we are to join hands with Zomoz. We are quite confident that our team will assist the QSR chain in reaching new digital heights by using the right branding techniques and results-driven campaigns.”

Shouvik Dhar, founder, Zomoz, said, “We are delighted to be working with Social Neeti and look forward to utilizing their expertise in social media management, SEO, advertisements and website development. This will help develop the digital strategies for Zomoz. Our goal is to make the brand more visible to our current as well as potential customers. With the digital marketing agency’s diverse expertise in branding and the digital realm, we are confident that we will be able to pave an exciting roadmap for the brand.”

As a part of the partnership, the creative agency will be responsible for delivering the campaign idea for the latest IPL season. They will also be responsible for the brand film, on-ground and digital activations and even KKR’s internal branding and team manifesto. As per KKR’s Binda Dey, “Our new campaign for this game season, designed by the Mullen Lintas team, aims to capture the frenzy and love our fans have always shown us unconditionally”…