Social media, e mail and digital advertising automation and concentrating on improved: Journey Weekly
Dream Vacations, CruiseOne and Cruises Inc. have improved their agent-centric technology for social media, email and digital marketing.
Consultants can use their social media reviews and management tool to set scheduled social media posts into three categories: Contemporary, Luxury, and Engagement. It also publishes content and curates reviews on Google My Business. Each post is tailored to the agency and can include content such as the consultant’s email address, phone number, or website. Posts are optimized for individual social media platforms.
An example of an automated “Happy Birthday” email that is personalized at the agency level and is part of Dream Vacations, CruiseOne, and Cruises Inc.’s advanced marketing tools.
The email and digital marketing program is integrated with the company’s own customer relationship management system that Dream Vacations, CruiseOne and Cruises Inc. provide for agencies. Consultants can customize marketing messages using segmentation data and send automated messages for things like birthdays.
“Our new marketing tools offer a solution to connect with customers like never before,” said Alicia Linden, director of marketing, in a statement.
See also: On the record: Drew Daly, Dream Vacations, CruiseOne, and Cruises Inc.
Consultants can use the tools through a mobile app on any device that has an internet connection.
The pandemic has not slowed marketing efforts at the headquarters of Dream Vacations, CruiseOne and Cruises Inc. The companies continue to invest more than $ 4 million annually in marketing, advertising, and branding.
