Small Companies Lacking Key Aim-Setting Methods, Famend Enterprise and Advertising and marketing Advisor Says

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By simply adapting to common goal setting frameworks, entrepreneurs gain an advantage when the economy recovers.

TORONTO – June 30, 2021 – (

Husam Jandal, internationally recognized business and marketing consultant, has a piece of advice for small and medium-sized business owners: “Go Beyond Acronyms Like SWOT and SMART for Meaningful Results.” His article “5 Targeting Strategies To Get Your Business On The Road To Success.” Set, ”which outlines simple and actionable steps executives can take to improve their results, is now live on

“We have learned frameworks like SWOT and SMART and made us believe that they ensure success,” complains Jandal. “They’re good starting points, but business owners who evolve their plans have much higher success rates.”

Jandal says that, on average, only 5% of companies meet their annual targets. He believes that the problem usually isn’t with the company, its products, or its leadership, but with the way its goals are set. In addition, he believes that the issues begin with the second goals formulated.

“Many executives have one goal in mind, such as increasing sales,” explains Jandal. “Then they start with the strategy of how their sales and marketing teams can use the SMART method to achieve these goals. However, this approach overlooks SWOT – the company’s strengths, weaknesses, opportunities, and threats. By starting with SWOT, companies get the best out of their existing resources so that they can go further than with SMART alone. ”

After working with hundreds of companies and helping Fortune 100 companies improve, the consultant says SMART goals should come much later and should be designed to resonate with the teams performing tasks and stay true to the company’s values.

Many companies also overlook critical areas such as time management, tracking, accountability and support when setting goals, Jandal notes. He says that especially with smaller businesses, owners have a variety of tasks to deal with. So simple things like the regular implementation of progress assessments fall by the wayside until they are forgotten at some point or the goal is completely lost from sight.

“It doesn’t take much to stay on the right track. Just planning regular check-ins with a mentor, coach, advisor or shop steward increases the chances of success dramatically, ”says Jandal.

Business executives who wish to learn how to improve their goal setting strategies and those who wish to capitalize on Mr. Jandal’s expertise are encouraged to visit

About Husam Jandal

Husam Jandal is an internationally renowned business and marketing consultant and public speaker with a background who has taught Google Partners, trained at the college level, received multiple Web Marketing Association awards, and received a variety of rave reviews from companies of all sizes, among others. For more information on his speaking or advisory services, please visit

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Renowned business and marketing consultants say small businesses lack critical goal setting strategies