Skechers Collaborates with Goodyear on Footwear
The Skechers Style series features outsoles with Goodyear rubber technology for improved grip, stability and durability
The global shoe brand Skechers is building on the technology of their shoes in a new collaboration with The Goodyear Tire & Rubber Company. Selected models in different categories for men, women and children use Goodyear rubber technology in custom Skechers outsoles, which provide more grip, stability and durability.
"This collaboration is an example of two trusted brands coming together to create a high-tech product that truly benefits our consumers," said Michael Greenberg, President of Skechers.
“Through these efforts, selected products will be equipped with Goodyear Performance outsoles that provide the extra edge where they are most needed – be it improved stability when running, excellent grip on slippery surfaces in the workplace or durability on the playground for long-lasting Wear. We expect this to resonate with our customers who need these innovations for the comfortable Skechers shoes they love. "
"Goodyear has always worked to develop innovative products that offer high-performance tires to consumers, and now we use the same ingenuity to enable consumers to wear high-performance shoes," said Christian Jurado, Goodyear's global director of licensed products.
The shoes with Goodyear Performance outsoles are designed for durability with long-lasting comfort, excellent grip on a variety of surfaces and weather conditions and improved stability through exceptional traction.
This is made possible by the rubber technology developed by Goodyear, which contains a special polymer, including sustainable soybean oil – a renewable, bio-based material used in some of the company's most powerful tires – available in the U.S. and Canada – Assurance WeatherReady, Eagle Exhilarate and Eagle Enforcer all-weather and the Assurance ComfortDrive.
Originally launched on the market with three running shoes from the Skechers GOrun collection, the range with Goodyear Performance Outsoles now includes a wider range of running and running shoes and will be expanded to the categories of sporty lifestyle, trail and work shoes for men and women by 2020. as well as children's styles.
Skechers models with Goodyear Performance outsoles are available in Skechers retail stores, online, and from selected retail partners.