Silk Soymilk model groups up with Michael Phelps and Aly Raisman
Silk Soymilk works with top athletes and announces the donation of 1.5 million meals to Feeding America
Silk soy milkAmerica's herbal beverage brand has announced it has teamed up with two of the world's most recognizable athletes – Michael Phelps, one of the most decorated athletes of all time, and Aly Raisman, world champion gymnast – as new faces of soy milk portfolio.
Silk soy milk is a good source of complete protein with a great taste and is the number 1 soy milk brand recommended by nutritionists. Food and nutrition play an important role at home today. Phelps and Raisman join Silk to donate 1.5 million meals ($ 150,000 / £ 120,000) to those who need it most Feed America, the largest domestic hunger relief organization in the country.
"I've enjoyed soy milk for years and look forward to working with Silk while supporting Feeding America," said Phelps. “This phase of slowdown reminded me of the importance of both physical and mental health and how important food is for our daily lives. Both Silk and I know how important it is to provide everyone with energy, and we pride ourselves on helping people in need in these challenging times. "
Phelps and Raisman will also encourage fans to stay motivated and thrive from home, with a mix of healthy recipes and training tips shared across social media all spring. As new faces of soybean milk, Phelps and Raisman will also adorn the front of silk soybean milk cartons, which will hit the shelves this May and will play the leading role in an upcoming creative campaign.
“People are including more plant-based products in their diet as the“ flexible ”lifestyle is becoming increasingly popular. Regardless of whether people exercise at home to keep fit or exercise for a more serious exercise, they grab soy milk, ”said Domenic Borrelli, president of plant-based foods and beverages at Silk. "We are delighted to welcome Michael and Aly to the Silk family to educate consumers about the nutritious role soy milk can play in American nutrition and to give something back to those in need during Feeding America. "
"These difficult times have created unique challenges for all Americans, but access to food is a constant struggle for those struggling with hunger," said Nikki Drevich, Interim Chief Development Officer of Feeding America. "Feeding America is grateful for Silk's donation and the support from Michael and Aly, who will help provide 1.5 million meals to those who need them most."
As an original powerhouse for nutrition, silk soy milk is one of the few vegetable milk alternatives that is nutritionally comparable to milk, with up to 9 grams of complete protein per serving. It can also be a good source of calcium and vitamin D, with 50% more calcium per serving than milk.
"I've had the benefits of adding more plant-based meals to my diet in recent years, and silk soy milk has been a great source of protein to help me strengthen and concentrate – whether I'm on the go or not. We're spending more time at home right now." said Raisman. "It is an honor to work with Silk, and I appreciate their commitment to giving families in need through Feeding America."