Silk helps athletes improve their protein consumption and exercises
Silk urges athletes to work up a sweat with Michael Phelps and Aly Raisman to get the essentials for the home gym and get Silk ULTRA free for the rest of the year
silkAmerica’s herbal beverage brand is celebrating the release of its new high-protein drink, Silk ULTRA, by giving fitness enthusiasts the chance to win the fitness equipment they need to keep breaking the game – from the comfort of their own home.
Athletes and fitness fans have been forced to change and redefine their exercise routines during the pandemic. Home gyms are popping up creatively in garages, basements, and guest rooms across the country. But with the demand for exercise and fitness equipment infinitely lagging behind, increasing by 500%, many of these everyday athletes lack the essentials they need to train seriously.
Introduced the Silk ULTRA upgrade, providing athletes with hard-to-find equipment such as kettlebells, free weights, resistance bands and a sufficient supply of Silk ULTRA to accompany them all year round. To upgrade, however, they will need to unleash their inner beast mode by completing one of two 10-minute, high-intensity, ULTRA sweat sessions hosted by decorated athletes Michael Phelps and Aly Raisman.
“I was so impressed with the people who are still busy while making the most of the limited equipment they have at home,” said Phelps, whose sweat session is a charged, muscle-building workout. “Silk ULTRA not only tastes good, it also provides 20 grams of complete plant-based protein. Adding the Silk ULTRA upgrade is a great way to improve your fitness game, but first you have to sweat it out with me because it’s all about pushing yourself. “
“I know that exercising from home during these challenging times takes a lot of flexibility and creativity,” said Raisman, who leads a energetic, timed interval sweat session. “Regardless of where they are on their fitness journey, athletes can upgrade their home gym to support their fitness goals. With the new Silk ULTRA filled with vegetable protein, you can now get the protein you want in one convenient and delicious drink. “
Challenge yourself for the next 20 days (to celebrate Silk ULTRA’s 20 grams of protein) to win a Silk ULTRA upgrade by completing an ULTRA welding session with Michael Phelps or Aly Raisman. Submit a sweaty selfie to prove you made it hard work and share how plant-based food and drink options get you to perform at your best. 50 happy athletes at home will be randomly selected for the ultimate ULTRA upgrade. You can find the full rules here.
“Despite the current challenges, athletes are committed to their fitness goals – no matter where they train – and our new plant-based protein drink, Silk ULTRA, helps maintain and repair their muscles,” said Andrew Hartshorn, senior vice president of plant-based foods and beverages for silk. “Athletes shouldn’t have to compromise on taste, nutrition or the setup of their home gym. With the Silk ULTRA upgrade, we’re giving active consumers the opportunity to take their training to the next level.”