Sendlane Targets Multi-Billion Greenback eCommerce Advertising and marketing Automation Alternative with Key Hires
The rapidly growing software company, whose platform is being used to create engaging digital marketing experiences, has appointed senior finance, product, marketing, and business development executives to drive its next phase of growth
SAN DIEGO, November 23, 2021 (GLOBE NEWSWIRE) – Sendlane, a rapidly emerging player in the eCommerce-focused marketing automation category, has announced the appointment of four highly experienced technology industry executives in key positions. The company will be joined by Michael Conway (CFO), Patrick Carmitchel (EVP, Product Management), Andrew Christison (VP, Strategic Partnerships) and Danielle Porter-Condon (VP, Marketing).
Sendlane is expanding its management team in response to significant company growth driven by delighted customers. The appointments add both operator and leadership experience that the company can leverage as it scale, aiming to capitalize on the massive global marketing automation market, which is projected to reach $ 14 billion by 2030.
The new CFO Michael Conway has a solid background in building and scaling successful technology companies. He was the co-founder and first CFO of Solera Holdings, which grew to a valuation of more than $ 4 billion. He was also CFO of Events.com and Business.com and worked for KPMG and Deloitte.
Patrick Carmitchel, Sendlane’s new EVP of Product Management, brings over 15 years of experience to the position, including six years as Vice President of Product Management for the Technology & Services Industry Association, a global research company serving the Fortune 100. He was also the director of product marketing at Glip (acquired by RingCentral) and a co-founder of Rule (also acquired).
As Vice President of Strategic Partnerships, Andrew Christison will focus on building Sendlane’s channel business. Prior to joining Sendlane, he was Senior Director of Strategic Partnerships at Tinuiti (acquired by New Mountain Capital), where he built a powerful partner ecosystem to help leading brands achieve their performance goals.
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Danielle (Dani) Porter-Condon is Sendlane’s new VP of Marketing. She has spent the last decade helping early-stage growth companies get to market. She joins Built Technologies where she led marketing and helped the company become Tennessee’s first technical unicorn. She was also VP of Marketing at Rivve and Head of Content and Awareness Marketing at LeanKit (acquired by Planview).
2021 was a success for Sendlane. The company started the year with sales doubling. The company raised $ 20 million over the summer as part of a Series A financing round and now has 60 employees, including new executives. Sendlane’s customers are responding to the power of its platform, which marketers use to access customer data and send tailored messages that increase consumer awareness and brand loyalty. On average, marketers using Sendlane have reported a 20-40% increase in sales since the product was launched.
“Ecommerce retailers are desperately looking for tools that can help them instantly engage customers on whatever device they are using,” said Jimmy Kim, Sendlane CEO. “Our platform is unique in its ability to give marketers access to the data and communication tools they need to deliver targeted messages at the right time. With Michael, Patrick, Andrew and Dani, we add seasoned operators with established records who can help us advance our vision and scale our business as we solve big problems for digital retailers. “
About Sendlane
Sendlane is a behavioral email marketing automation tool designed to help ecommerce stores turn their online shoppers into lifelong customers. The platform has grown to over 1,700 users and is used by the best digital marketers and ecommerce store owners across the web, successfully delivering billions of emails. Sendlane is dedicated to constantly growing, evolving and providing industry leading 24/7 live chat – 30 second response time support and an expert team of dedicated customer support managers who take a white-handed service approach.
Company contact:
Danielle Porter-Condon
Sendlane
