search engine optimization for Voice Search | 5 Useful Tricks to Optimize Voice Search in 2020

Voice search optimization seo

What is voice search? Why is it important?

Voice search is a technology that lets you say a voice command to access information about Google and other search engines. Companies like Amazon, Apple and Microsoft have developed language technologies and aliases such as Siri and Alexa to help you find information on the web. But how do these companies decide which information best answers the questions you ask?

Since Hummingbird UpdateGoogle focuses on classifying relevant content more intensely for each search. What does that have to do with voice search? When your target audience asks a question, they will be sent the lead article that is most relevant to the question asked.

Voice search is essential as more and more voice technologies are being used more and more by consumers. Google will respond accordingly. First, we saw the switch to mobile-first indexing. When will we see voice first indices?

Tip 1: Get the recommended snippet

Selected snippets are one of the most requested positions on the results pages of Google search engines (SERPs). Why this?

Don't just hold featured snippets Position 0However, they answer the question or the search query best (in the eyes of Google). The average voice search query is approximately 29 words long. Answer your audience's question, provide important details, but keep it short to get the enviable snippet and be preferred in the voice search.

Start by answering your question and implement it above the fold on the website you want to rate, preferably in the first paragraph. For example, consider the question: "What is the best recipe for apple pie?" If you look at the voice search results, you will see that the first result is an apple pie recipe from Taste of Home.

If you dive into the same search from a desktop, the same recipe contains the snippet at position 0.

On the website to which Google refers, the ingredients are placed over the fold and structured so that Google can easily call up important information for the snippet presented. Therefore, it wins number one in voice search and the snippet presented for desktop and mobile. Overall, this increases the number of hits on your site. Sounds good, yes? You can learn more about the optimal snippet lengths Here.

Tip 2: Become mobile-friendly and improve the speed of the website

As mentioned earlier, Google has spent the past two years indexing websites to initially optimize them for cell phones. What does that mean? Your website will be indexed based on the mobile version (or the display in a mobile view). Why is that important? Most of the voice searches are done on mobile devices and voice assistants, so most of your optimization efforts should be done.

Google recognizes whether a website is suitable for mobile phones and evaluates you based on this factor. So how can you tell if your website is optimized for mobile phones? Simple.

Google Search Console has one mobile-friendly Test that detects whether your website is ready for use or whether and how there is room for improvement. For example, you may experience Javascript issues that affect usability, or page loading issues that may make the site "not suitable for cell phones." In this case, Google Search Console indicates the problem and its location (in the form of a URL of the Javascript file).

Be sure to keep in mind that the speed of the website goes hand in hand with your optimized mobile experience. Let's add a real scenario as an example. You are on the road and struggle with the strenuous tasks and deadlines of your life. You are searching on your mobile device and it takes too long to load the website. Wait for this page or click on the second best option?

By increasing the speed of your website, you create a high-quality user experience and show your audience that you appreciate their time. This also signals Google that your website is user-friendly. This in turn has the potential to improve your rankings and increase the chances of your website getting the coveted feature snippet. To learn more about how you can improve the user experience on your website, visit Marketo,

Tip 3: Create entertaining content

When someone uses voice search, they tend to say more conversation keywords compared to the desktop. Think about it; You don't speak the same way you communicate online! For example, if you're looking for the "best B2B website designs" on your desktop, type that. When you use voice search, you usually use more conversation language, e.g. B. "What are the best designs for B2B websites?". These searches lead to different results.

Most voice searches are long-tail keywords and therefore contain more precise information about the people you are looking for. By creating conversation content that targets these keywords, you have a better chance of reaching target customers and generating the right traffic for your website.

Tip 4: Focus on local searches

According to SEO expert Brad, last year, 58% of users used voice search to find a local business. Even further, until 2020, 50% of Google searches is completed by voice search. This upward trend shows that local businesses will benefit immensely from voice search. Optimize your website for popular local searches to convince yourself of your competitors.

Tip # 5: long-term keyword research

If you focus on voice search, long-tail keywords are the best choice to gain market share in the featured snippet and show up at Google's prime.

Long-tail keywords are less competitive and have less search volume. These are clearer search queries that have proven to be question-based queries. This means, for example, that fewer pages target these specific keywords and fewer people search for them. There are several ways to determine long-tail keywords and the interests of your target group. However, the quickest way to find the questions your audience is asking is to use the tool. Answer the public.

Answer the Public accepts a topic of interest and generates a list of questions on the topic. Once you've got your list of questions, you can embed them in keyword research tools like SEMrush or Ahrefs. You can use these tools to generate search volume, keyword difficulty, and other rating metrics.

As mentioned earlier, long-tail keywords tend to be conversational or educational. Once you've generated a large number of long-tail keywords, you can better strategize and create content that ranks higher and hits your target audience right where they are. Depending on what you or your company do, the content you create may vary. The best advice I can give to someone who is unsure of what type of content to create is: Use Google.

Google is a free keyword research tool in itself. You can see what people are talking about, how they are talking about it and why it is important to them. By looking at what content Google values, you can determine which is best for you.

Effects of voice search

Voice search has a dramatic impact on the future of SEO and digital marketing as a whole. As artificial intelligence and machine learning algorithms become more accurate and advanced, voice search's ability to improve marketing will continue to grow.

As technology advances, Siri and Alexa's responses become more contextual and require deeper consideration. This will change the landscape of voice search as Google responds by changing its algorithm and SEO tactics such as keyword targeting and on-page optimization.

As the number of available voice technologies increases, the world of digital marketing as we know it will be a history of the past.