Scheid Household Wines Publicizes New Senior Digital Advertising and marketing & E-Commerce Supervisor
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SALINAS, CALIFORNIA, August 31, 2021 – Scheid Family Wines, based in Monterey County, California, is proud to welcome Tracey Prever to the marketing team as Senior Digital Marketing & E-Commerce Manager. With over 13 years of experience in the field, Prever brings extensive skills in all aspects of marketing and e-commerce development, from concept to rollout to sales.
In her previous position, Prever was DTC Marketing Manager at Rombauer Vineyards, where she was responsible for developing the e-commerce marketing site, digital marketing, and email campaign strategy and content. Previously, Prever was Director of Marketing and E-Commerce at Give Back Goods, an e-commerce shop for social goods. There she led the development of the branding and e-commerce site and took care of the day-to-day operations including marketing the e-commerce store from pre-launch to execution to generate profit within three months.
In addition to her extensive e-commerce experience, Prever was also director of product development at Tayjoley Design and product development and marketing manager at Diamond Resorts International. She holds a BS in Commercial Art and Photography from the California College of Art / AIFL.
“We are delighted to have Tracey in this position that is more important to us than ever,” said Jennifer Evans, Marketing Director, Scheid Family Wines. “With the wine industry’s e-commerce landscape evolving at an unprecedented pace, Tracey’s experience is invaluable to the Scheid Family Wines team. Her knowledge base and extensive background in digital marketing and e-commerce are an important asset to us in this exciting phase of growth with Sunny with a Chance of Flowers and our other global brands. “
About the wines of the Scheid family
Scheid Family Wines is a family owned wine company founded in 1972 and based in Monterey County winery. Scheid’s winery and bottling plant are 100% powered by renewable wind energy generated by a 400-foot wind turbine that also powers many households in the local community. The Scheid Family Wines portfolio, which is sold worldwide, includes Scheid Vineyards, Sunny with a Chance of Flowers, District 7, Ryder Estate, Metz Road, VDR and Stokes’ Ghost. Scheid Family Wines also produces many regional brands for specific customers and dealers. Further information is available at www.scheidfamilywines.com
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