Samsung to carry ‘groundbreaking’ NFT help to 2022 TVs, Advertising and marketing & Promoting Information, ET BrandEquity

This image is for illustration purposes only.  (Image courtesy: iStock)

This image is for illustration purposes only. (Image courtesy: iStock)As the adoption of blockchain-based non-fungible tokens (NFTs) grows globally, including in India, Samsung on Monday announced groundbreaking TV support for NFTs, starting with its TV lineup 2022.

NFT support provides an intuitive, integrated platform for discovering, buying and trading digital works of art via MICRO LED, Neo QLED and The Frame.

“With the growing demand for NFTs, the need for a solution to today’s fragmented viewing and buying landscape has been greater than ever,” Samsung said in a statement.

“In 2022, Samsung will launch the world’s first TV-based NFT explorer and marketplace aggregator, a breakthrough platform that allows you to search, buy and view your favorite art – all in one place,” the company added.

The NFT platform will enable creators to share their art with the world and allow potential buyers to “preview an NFT and learn about the history of an NFT and blockchain metadata before buying.”

The company will announce further details on the NFT platform in the coming months.

NFTs are digital assets that have been around for years, but the past few months have breathed new life into cryptocurrency and crypto art.

NFTs enable people to buy and sell ownership of unique digital items in cryptocurrencies and use the blockchain to track who they belong to.

These can technically include anything digital, including drawings, artwork, tweets, animated GIFs, songs, or even video games.

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