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Sam Piliero is Rising Ecommerce Manufacturers Via Digital Advertising

Sam Piliero is Growing Ecommerce Brands Through Digital Marketing

Many companies starting out in digital marketing make rookie mistakes that are easy to avoid. Whether you’re starting before you’re ready to spend too much money on creative, or hiring too big or too small employees, Sam helps brands grow by optimizing their digital marketing strategy.

A lifelong entrepreneur, Sam’s He made his first foray into advertising at the age of 13 as a professional livestream player on YouTube. In college, he bought and sold used textbooks on eBay from his dorm room before joining Gary Vaynerchuk’s VaynerMedia. Today, as Director of Marketing at the dog subscription brand BarkBox, Sam is constantly finding new ways to efficiently win new customers (Happy Dogs) and at the same time to build teams that are dedicated to the existing functional channels.

In the run-up to the company’s IPO, Sam was a key player in significant growth when BARK debuted on the New York Stock Exchange in June 2021, valued at $ 1.6 billion. Sam is also the founder of PilCommerce, a digital growth agency that focuses on helping medium to small direct customers acquire and retain customers across various marketing channels.

“When I was growing up, I was the boy who sold lemonade on the street with the biggest sign and undercut my neighbors by 25 cents,” explains Sam. “Twenty years later, I’ve applied this ‘greatest sign’ mindset to everything I’ve done.”

Sam Piliero

Sam’s strength is helping direct-to-consumer ecommerce brands make efficient use of paid media channels to attract new customers. “Everything I do is about getting new customers – growing those businesses when the wire is what counts.”

Efficiency is the main goal in Sam’s work. “Efficiency without breaking the bank. We want to make sure that every single person who drives to the brand’s website through an ad has a conversion chance. We want to win a new customer as efficiently and cheaply as possible. “

When it comes to digital marketing for subscription brands, the biggest void in the industry is customer loyalty, according to Sam. “Not everyone thinks of retention. If you have 5000 subscribers every month, you only need 100-200 new subscribers per month for continued growth. It is crucial that the customer keeps coming back. “

The merging of acquisition and customer loyalty is Sam’s key to success in brand marketing. In his opinion, the three most important things brands need to have in order to ensure an optimized acquisition and retention system are: a good product, a clear targeting and promotions. “The product you are selling must first and foremost be good. Next, you’ll want to look at who you’re addressing. Who will get your ad? Make sure they are customers who are coming back. And finally, use promotions to get them in the door. ”

As a leader in digital marketing as a marketing director for a public company and as the founder of his own digital marketing agency, Sam believes you don’t need a big name to be successful in digital marketing. “There’s nothing special about these gigantic media agencies other than a name. You can do this yourself when you meet people, connect with the right people, and build those relationships. “

Connect with Sam on LinkedIn and PilCommerce.

Published on October 16, 2021