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During the 40th anniversary year in which the puzzle became a global phenomenon, the team from Rubiks Cube focuses on educating people about how to solve the cube and make it possible for everyone.

The brand's website contains downloadable and handbook-ready solution guides as well as the Youtube The channel is packed with entertaining videos for all levels of difficulty.

Several Rubik ambassadors, including Keaton Ellis from the US and Jack Cai from Australia, were recruited to inspire people and teach them all about the solution. Every Friday they send the hashtag #FastFriday to the subscribers and followers of the Rubik Social Channel.

Christoph Bettin, Rubik's brand CEO, said: “At the beginning of the lockdown, we quickly learned that resolving interest has reached an all-time high for those who choose to spend their time learning a new skill . The term #CubeAtHome was quickly adopted by over 17 million people on the Tick ​​tack Channel, and this spread to other social media platforms, with #AdventureEveryTurn reaching 2.1 million views in just one month.

"We have increased interest in social channels with a new campaign called" Adventure Every Turn "that encouraged dice fans to view solution guides and enjoy the challenge of unraveling an encrypted cube."

What started as a puzzle developed by Professor Ernő Rubik to teach architecture students has developed into the most successful single toy in the world, which is perceived worldwide as an art form and as a symbol for intelligence and problem solving.

In 1980 the Rubik's Cube was officially introduced to the world. In its 40th anniversary year, almost half a billion cubes have been sold to date. 2020 will be a breakthrough year with over 20 million Rubik products that are expected to be sold worldwide.

In addition to the excitement of the anniversary, Rubik & # 39; s has partnered to develop brand new and unique Rubik & # 39; s themed products outside of the usual games and puzzles. These include Etch-A-Sketch, The Op, Perplexus, DeKryptic and Marvins Magic.

In the U.S., the Rubik & # 39; s Cube program typically puts dice in the hands of half a million students each year so they can learn important STEM and STEAM concepts.

Professor Ernő Rubik celebrates his 76th birthday on Monday, July 13, 2020, a fact that super fans around the world will share. A new documentary called Speedcubers will air on Netflix on July 29, 2020. The story follows two speedcubing legends, Feliks Zemdegs from Australia and Max Park from the USA, who take part in a championship competition.

The trailer alone has been viewed over 100,000 times. Comments from YouTube viewers include, "This is the kind of story Hollywood would make films about in the 80s. I'm glad to see that the love for the Rubik's Cube is still alive ”(TheGrandTurk) and“ I love to see all comments from people who are not interested in the hobby and the community ”(TeboeCubes).

"Personal events are suspended for security and social distance reasons, but we have seen phenomenal growth in digital engagement. These changing circumstances have led to a massive increase in interest in puzzles and games and a longing for nostalgia. The 1980s are now a decade that is admired even by those who are too young to experience it for the first time, ”summarized Christoph Bettin.

"We will continue to celebrate in the anniversary year when events that were previously" personal "can certainly be adapted to online experiences. You cannot exceed the power of face-to-face meetings, but we look forward to offering exciting interactive alternatives. "