Blog

Rodan + Fields appoints Dimitri Haloulos as new Chief Govt Officer

Rodan + Fields appoints Dimitri Haloulos as new Chief Executive Officer

Haloulos, formerly Chief Growth Officer of Rodan + Fields, will succeed Diane Dietz, who led the company to many milestones in her five years as CEO + President

Rodan + fields, LLC, a skin care brand, announced that Dimitri Haloulos, in collaboration with the founders and board of directors, has been elected the company’s next chief executive officer + president.

Haloulos, formerly Chief Growth Officer of Rodan + Fields, will succeed Diane Dietz, who led the company to many milestones in her five years as CEO + President. Haloulos and Dietz will work together to ensure a seamless transition by the end of April.

Haloulos has over 20 years of extensive omnichannel experience in the consumer goods and retail sectors with a track record of scaling innovative global brands. He joined Rodan + Fields in January 2020 as Chief Growth Officer to innovate and expand the brand and support the company’s goal of bringing dermatology-inspired skin care to more people. Prior to Rodan + Fields, Haloulos was the CEO of BevMo! For four years a leader in transforming the leading specialty beverages retailer on the west coast.

“I am thrilled to have the opportunity to lead the Rodan + Fields Community and share our life changing brand with more people. The combination of our dermatology-inspired products and the direct sales model supported by our independent advisory community provides a competitive advantage and presents us with a significant opportunity, ”said Haloulos. “Our dermatologist founders have a legacy of disorders and I am hungry to continue our growth.”

Haloulos will build on the brand’s unique heritage. He is committed to strengthening the company’s core business model and delights the Rodan + Fields community to become the industry leading direct seller. This includes a focus on delivering a stronger digital experience to meet the needs of independent consultants and clients.

“On behalf of our Board of Directors, Kathy and I would like to thank Diane for her innumerable contributions,” said Dr. Katie Rodan, co-founder of Rodan + Fields. “We are happy to have Dimitri as the new leader. His track record at innovative companies and his passion for the direct sales channel made him the unanimous decision of the Board of Directors to become our next CEO. “

“Dimitri shares our vision of providing a life changing opportunity for all and recognizes the success of our consultants. This is our success. As we continue to grow, we must offer them a strong business opportunity,” added Dr. Kathy Fields, co-founder of, added Rodan + Felder.

For the past five years, Dietz has helped Rodan + Fields take the lead in skin care in North America and build a strong brand. Under her leadership, Rodan + Fields launched award-winning innovations such as Lash Boost and Active Hydration Serum and began the company’s global expansion beyond North America.

Haloulos holds an MBA from Indiana University, a BS from West Point and served as an officer in the United States Army. He has held executive positions at Procter & Gamble, Albertsons and Safeway.