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Revcontent, a content recommendation platform that powers the next generation of publishers and advertisers, has added digital marketing veteran Tom Reddin to its board of directors. This announcement follows the appointment of technology manager Ben Waldshan.

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Tom Reddin, Revcontent Board of Directors

A longtime consumer marketer, Reddin is currently the CEO of Asbury Automotive Group, a Fortune 500 publicly traded company, and was previously President and CEO of LendingTree, the online lending marketplace. Prior to LendingTree, Reddin led the Coca-Cola brand in the United States and was a key member of the team that successfully launched the beverage company into the bottled water category.

“The Revcontent team is ambitious and open to new ideas,” said Reddin. “They are agile and manoeuvrable and can react quickly to the needs of their customers. Despite being a smaller company, Revcontent has a product offering that is superior to the competition in many ways. It’s one of the more competitive players in the room, however. “

Richard Marques, CEO of Revcontent, said, “The addition of Tom to our board of directors is a potentially transformative opportunity for our business. Tom’s extensive knowledge within our category harmonizes well with Revcontent’s vision. Having played a key role in some of the most respected brands in the world, Tom brings solid experience and I look forward to using his perspective to generate valuable results for our partners. “

Revcontent’s huge marketplace for first-party advertiser demand provides stable, consistent RPMs for publishers that typically outperform market alternatives by 25 to 40%.

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