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Revcontent Appoints Digital Advertising and marketing Veteran Tom Reddin to Board of Administrators

A longtime consumer marketer, Reddin is currently the CEO of Asbury Automotive Group, a Fortune 500 publicly traded company, and was previously President and CEO of LendingTree, the online lending marketplace. Prior to LendingTree, Reddin led the Coca-Cola brand in the United States and was a key member of the team that successfully launched the beverage company into the bottled water category.

“The Revcontent team is ambitious and open to new ideas,” said Reddin. “They are agile and manoeuvrable and can react quickly to the needs of their customers. Despite being a smaller company, Revcontent has a product offering that is superior to the competition in many ways. However, it is one of the more competitive players in the industry. “

Revcontent CEO, Richard Marques Says, “Tom’s addition to our board of directors is a potentially transformative opportunity for our business. Tom’s extensive knowledge in our category fits well with Revcontent’s vision. He has been key in running some of the most respected brands in the world. Tom brings him to life.” solid level of experience with and I am very much looking forward to using his perspective to produce valuable results for our partners. “

Revcontent’s huge marketplace for first-party advertiser demand provides stable, consistent RPMs for publishers that typically outperform market alternatives by 25 to 40%.

About Revcontent

Revcontent is a leading multi-format content marketing and native advertising platform that leverages lightweight, customizable technology to empower the Internet’s leading publishers and marketers to meet their revenue, engagement and growth goals to surpass. Revcontent customers include Microsoft, CBS, Barstool Sports, LA Times and Nexstar and have been featured in industry leading publications such as TechCrunch, Forbes, Digiday and AdExchanger. Revcontent was acquired by Star Mountain Capital and Capital Dynamics in 2021.

SOURCE Revcontent, LLC