Rachel White named assistant vice chancellor for advertising for Division of Communications | Vanderbilt Information
Dynamic Marketing Director Rachel White will join Vanderbilt’s Division of Communications as the first Vice Chancellor, Marketing, on July 6th.
“Vanderbilt’s mission of teaching and discovery requires meaningful engagement, both to deepen existing connections in our diverse and talented community and to attract new people. Rachel brings extensive experience in traditional and innovative marketing tactics to the university’s growing marketing and communications capabilities, ”said Steve Ertel, Vice Chancellor of Communications. “Your career is based on inspiring high-performing teams and building partnerships with diverse stakeholders.”
The new, consolidated and renamed marketing team, led by White, will bring together the existing creative design, branding and branding licensing functions as well as digital marketing and web development teams and production management capabilities. The merger of these teams comes at a crucial time as the university adopts new marketing technologies and prepares to launch a redesigned web presence.
White brings over 15 years of marketing experience at Fortune 100 companies to this new role at Vanderbilt. Most recently, she was Senior Director of Marketing at Dollar General, where she founded and ran the Dollar General Media Network and was responsible for revenue generation and follow-up business. She also led the company’s Media Center of Excellence with a strong emphasis on digital media and loyalty, personalization and customer data efforts. Prior to Dollar General, White worked primarily in the consumer goods industry, at companies such as PepsiCo and Mars, leading teams in Shopper Insights and Retail Strategy.
“I couldn’t be more excited to join the Vanderbilt community and have the opportunity to continue developing the Vanderbilt brand,” said White. “I look forward to combining my previous industry experience with my personal passion for the education and research mission that makes Vanderbilt a leading university.”
White is a Tennessee native and earned a cum laude bachelor’s degree in American studies from Smith College, a master’s degree in political science from Ohio State University, and a master’s degree in business administration from Duke University. Her awards include Dollar General’s Diversity and Inclusion Leadership Award, and she has been named Supplier of the Year three times by two national retailers.