Put up Malone declares the newest Maison No. 9 with World Model Equities
French Rosé Maison No. 9 represents Post Malone's first alcohol project to be owned and operated
Grammy-nominated multi-platinum recording artist, Post Maloneannounces its latest creation, Maison No. 9, a new French rosé, created and developed in collaboration with friend and entrepreneur James Morrissey from Global brand sharesand Dre London, longtime music manager and founder of London Entertainment.
Maison No. 9 is a light, high quality and accessible rosé from Provence, France, which will be available online and in stores in June and will be exclusively distributed and sales support from E. & J. Gallo winery.
Maison No. 9
Maison No. 9 was born out of the idea of bringing together a first-class winery with Post Malones love for the Mediterranean lifestyle and rosé. Morrissey, an entrepreneur born in Ireland, first introduced Post and Dre to stories at dinner in Los Angeles, and a few days later with a visit to the vineyard in Provence. Deep-rooted knowledge of the entertainment industry as well as a hectic pace and love for wine gave the business partners the confidence that the company would be successful.
"Rosé is just the thing if you want something," says founder Post Malone. "It's a nice change and I've been thinking about making my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we had to do some super cool things. Maison No. 9 is on smoothly and you will all love it! "
In close cooperation with the winegrower Alexis Cornu, who won fifteen gold medals and seven rose wines with more than 90 points, the founders spent a large part of 2019 – between the sold out tour dates of Post – often on trips to the winery. They tried many grape varieties and tried over fifty blends until they developed a new blend of premium rosé that they were happy with.
“When the three of us decided to do it, we set ourselves the task of doing something special. Even with hectic travel plans, we take the time to visit the winery frequently as it is more than just a brand for us – it is a lifestyle. We have set ourselves the goal of offering modern consumers the best French rosé with a brand that speaks their language, ”said Morrissey, whose company Global Brand Equities creates premium wine and liquor brands in collaboration with some of the world's best-known talents.
Maison No. 9 is a Méditerranée IGP from 2019, 45% Grenache Noir, 25% Cinsault, 15% Syrah and 15% Merlot glass packaging. Intense and inviting aromas of freshly picked fruit such as ripe pineapple, pear and strawberry meet a hint of sweet French desserts as soon as they are uncorked. The clean, dry, crispy finish is balanced and round with a texture that is delicious and hearty and perfect for drinking alone or with a variety of dishes.
The name Maison No. 9 was inspired by Post's most popular tarot card, the Nine of Swords, and stands for overcoming the daily challenges that we all have to face. The positive message is reflected in the bottle, and no details were spared in the creative process to ensure that the vision for Maison No. 9 was brought to life exactly as the trio intended. The wine lives in a larger, slimmer flint bottle with an elongated neck, which is designed for a simple holding experience while socializing and with a glass in the other hand.
Post immediately had the vision of creating a custom-made solid glass cap for the “crenellated” bottle, which was inspired by a medieval castle near the vineyard. After months of intensive prototyping, a fully sustainable glass cap with signature number 9 was created to encourage reuse of the bottle.
“We have the opportunity to create many new projects by post, and we are very particular about what we invest our time and energy into. It has to be something we're really passionate about. With Maison No. 9, we knew immediately that it was the right fit. The vision between the people, the project and the product was to create something authentic on the French Riviera that Post really loves, ”says Dre London.