PUMA unveils its newest women-focused shoe with Winnie Harlow
PUMA presents its newest ambassador, Winnie Harlow, in the brand new Mile Rider
Sports company PUMA introduces the brand new Mile Rider, an expansion of the Rider family geared towards women. The shoe is bold and fashionable, similar to PUMA's latest ambassador Winnie Harlow, who shows the silhouette in a beach campaign.
Bright color combinations, retro inspiration and comfortable cushioning make the Mile Rider the perfect shoe for summer adventures. No matter whether you walk safely on the beach like Winnie Harlow or hang out in your own garden – this shoe is made for a time in the sun.
"The Mile Rider has become my new favorite sneaker," said Winnie Harlow. "I love the sporty look, the color combination and how comfortable they are – they're definitely ready for summer."
The rider has a long history in the PUMA family – starting as one of the first jogging shoes in the 80s. The Mile Rider is influenced by the branding of the 90s and graphics inspired by jet skis. The shoe has bright pops of color, an imitation leather look, patent overlays and a pink checkered print on the base.
Get this playful shoe when the Mile Rider appears on its website, in PUMA stores and at selected retailers on July 13th.
