Puma explores sustainable applied sciences in newest Puma x CSM assortment
Puma and Central Saint Martins are exploring more sustainable textile manufacturing technologies in the latest collection
Global sports company puma has teamed up with the BA Fashion course at the London-based design school Central Saint Martins Research more sustainable technologies in textile production, the results of which can be seen in the new PUMA x CSM collection.
The collection includes a range of shoes, clothing and accessories for men and women. It implements the latest dyeing technologies such as “Dope Dye” and digital printing, which reduce the use of chemicals and water. After testing in the Central Saint Martins collection, Puma will launch these technologies in other parts of its range.
Spin dyeing is a process that uses less energy, water and chemicals than conventional wet processing because there is no step in the dyeing process. Digitally printing logos directly onto fabric also helps reduce waste and chemicals. With these initiatives, the brand was able to reduce the water consumption in the collection by up to 17.4 percent, depending on the product.
Waste reduction goes beyond the production cycle, which is why Puma was also looking for new ways to make its marketing more sustainable. The campaign images for the collection were digitally scanned using the technology of the Dutch digital fashion house The Fabricant.
By using cotton from the Better Cotton Initiative, Puma also significantly reduces water consumption in the production of the raw materials for the collection. In 2019, the brand saved more than 13 billion liters of water through the use of BCI cotton across its entire product range, which corresponds to 200 million average showers.
The PUMA x CSM collection will be available worldwide on May 14th on their website and at selected retailers.
