Proof optimistic – proptech and digital advertising works
Properties marketed with professional marketing packages including professional photography, floor plans and 360 ° tours, along with Facebook ads and premium listings, are selling with LSL Property Services brands Your Move and Reeds 48, according to a new study by FocalAgent % faster than those listed without rain.
The study tracks the sales journey of over 3,500 properties over a three-month period and shows remarkable savings in marketing efficiency, increasing total viewings by an average of 13%, and helping agents qualify leads and identify serious buyers. The use of virtual tours reduced travel time to and from viewings and the accompaniment of buyers on physical property tours.
The research showed that properties marketed with professional marketing also sold for an average of £ 1,600 more.
FocalAgent recently signed a contract with Matterport to provide sales and rental agents and their customers with a premium virtual viewing experience and is investing in 350 Pro2 3D cameras for use by its national network of over 1,000 professional photographers.
Oliver Blake of LSL Property Services, owner of real estate agency brands Your Move and Reeds Rains, said, “There is no doubt that technologies like 360 ° tours and hosted virtual visits have become an integral part of the COVID-19 real estate market. With the pandemic behind us, our agents now have a very exciting suite of tools to help us get more instruction by offering sellers a choice of products to maximize the number of viewings and get their property moving faster for sale – while at the same time reducing the inconvenience of large numbers of physical visits to their home if they so choose. “
Lee Wainwright (left), CEO of FocalAgent, said, “This study provides even more evidence of the value of professional marketing packages to increase sales, reduce time to market and drive higher sales prices. Consumer expectations have constantly changed and this will drive the adoption of professional property marketing in the long run, particularly tools like 360 tours and guided virtual tours that have been invaluable to realtors over the past 18 months. “
FocalAgent works with over 2,500 real estate agencies to produce visual content and deliver hosted virtual tours through its FocalViewing platform. It recently marketed its millionth property through its visual content tools as real estate agents take a more digital approach to engaging post-pandemic instructions and sales.
