Procter & Gamble declares its first voice-integrated toothbrush

Procter & Gamble announces its first voice integrated toothbrush

The Procter & Gamble Oral-B toothbrush was developed together with Amazon Alexa

The truly connected bathroom has become a reality thanks to thanks Oral-B, the industry leader in oral care innovation, and Amazon Alexa. The Procter & Gamble The company has announced that the Oral-B Guide, a smart cleaning solution with the first voice-integrated toothbrush, is now available.

The system includes an Oral-B electric toothbrush, an integrated Alexa Smart Charger base, an Oral-B brush head and a quick guide. Together, they are designed to upgrade consumer bathroom routines and make them a little fun by keeping their hands free while maintaining good habits tailored to each person's individual brushing style and monitoring progress over time.

"Oral-B Guide works like a fitness tracker for your mouth, exercising while you brush and providing intelligent, real-time feedback on brushing frequency, duration, coverage and optimal pressure," said Carlos De Jesus, P&G senior vice president in North America oral care. "It enables users to take control of their cleaning time with the best of new connected technology."

He added, "Every time you brush, Oral-B Guide helps you brush smarter – and that's important as only 20% of people brush properly. The system's Oral Health Tracker and statistics provide access to insights in your own brushing trends over time, so you can better understand whether your technique is best for your mouth. That means fewer surprises in the dental office. "

One of the highlights of the Oral-B guide is a compact charging station for the bathroom with built-in Alexa. It uses an electrical outlet for a clear experience and allows users to enjoy 360-degree, high quality sound while brushing their teeth (no phone required). With Alexa built-in, users can play music, listen to the news, check the weather, control smart home devices, and even order more brush heads by saying, "Alexa, order Oral-B brush head replacements."

The Oral-B Guide offers the potential to brush like a professional. Inspired by dentists, the round oscillating and rotating brush head removes 100% more plaque than manual brushing. It has six cleaning modes for personalized brushing: Daily Cleaning, Lightening, Pro-Clean, Sensitive, Gum Care and Tongue Cleaning.

The guide also features an LED quad pacer to aid brushing: the white light represents 30 seconds in each quadrant, red if the user is brushing too hard, and green if they have been brushing for two minutes. It has an automatic synchronization. After the user has brushed, the WiFi-enabled base transfers its data seamlessly to the secure cloud and provides insights to make brushing smarter. Update progress is tracked so each user can access personalized tips for improvement through the Oral-B Connect app, Apple Health, or optional email summaries.

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