PRIZE WIN FOR BUSINESS STUDENTS AND ISLAND MARKETING COMPANY – Island Echo
University of Portsmouth business students have teamed up with marketing firm Madfrog and combined their strengths to set up and launch a new digital event.
Business students James, Rachel and Davis formed the ‘Think Big’ team during their third year at the University of Portsmouth in November 2020 as part of a competitive university contract, where they worked with local companies to develop their business.
Working directly with Madfrog Directors, the students proposed a new local digital event called “Madmas” (a play on words combining “Madfrog” and “Christmas”) with Instagram photos appearing on the Madfrog Advertising Network on the south coast spread festive cheers during the COVID-19 pandemic.
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Madmas 2020 kicked off on December 6, 2020 after just two weeks of planning and preparation, and was sponsored by Robin Hill and The Garlic Farm who provided fun and delicious prizes for the photo contest.
Due to the hard work of the business students and the success of Madmas, the Think Big team came close to second out of forty other teams, narrowly missing out on the top spot and receiving £ 250 from the University of Portsmouth.
The University of Portsmouth Business Consulting is conducted annually with the aim of providing valuable real-world experience for third year business students and providing local businesses with additional resources and the expertise of emerging talent.
This is the first year Madfrog has participated in the Business Consultancy project. The company’s directors, however, were consistently impressed.
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