Prime ideas for companies who outsource their social media advertising and marketing

Top tips for businesses who outsource their social media marketing

As a corporate and social media consultant, I am always asked: “What is the best approach for my company to get started with social media?”

There is no easy answer as it all depends on you have the time and budget.

While over 85.9% of businesses in the UK are actively using social media, most of these businesses don’t have the time and money to manage it. So you either employ an in-house expert, outsource an agency or a consulting company, learn it yourself or don’t do it at all.

This explains why outsourcing has become popular as a way to start social media marketing for a brand.

However, outsourcing your social media marketing can be tricky as it can be expensive. If you’re completely unfamiliar with social media, it’s hard to gauge whether the outsourced business is really generating an ROI.

Here are some of the most important tips you need to know when outsourcing your social media marketing:

  1. Check your social record

You need to understand if you can trust them. Start by visiting their website. Is it professional? Do they have a testimonials page?

You can also search Google to see if you can find local reviews.

One crucial thing to check out, of course, is their social media pages. This will give you a better understanding of the performance and skills that will help you scale your business online. Here you can see reviews, comments and how many people follow their services and believe in them.

  1. Work closely with them.

You need to provide your agency or consultancy with all possible information.

Nobody knows your business better than you, so you have to give them everything they need to know. It will help them create a successful strategy and relevant content to engage your audience and promote a positive image of your brand.

Ideally, they should work with you by holding regular meetings to develop a strategy, approve the content, and make sure the tone of voice and image are appropriately portrayed.

  1. Monitor their work

Sometimes when you let someone else handle your social media you tend to keep them going and focus on other important business matters.

But remember, social media marketing is more than just generating leads. Increasing awareness is about building your image with a larger audience.

Make sure to review any content they create to make sure they are effectively bringing your brand to life and in line with your value proposition and goals.

  1. Request information and analysis

If you don’t understand social media insights or analytics, your agency or consultant needs to clarify.

The obvious metrics are increases in sales that you will see on your page, but what about increased brand awareness and retention? Because sales won’t just fly through your door with the first few posts.

Social media takes time and consistency.

The agency needs to review these results to understand what content is right for your brand and what content is not working. They need to explain and show you this so that you and your team can come up with suggestions for optimizing your strategy.

  1. Weigh the costs

How much does it cost you to outsource your social media marketing?

Sometimes agencies raise prices when it comes to strategy, content creation and management. Understandably, they are right about that. It takes a lot of time, effort, and expertise.

However, you need to know what industry prices are and whether the price you are charging guarantees a return on investment. Get a full breakdown of what they are charging you to understand the full benefits of their service.

At the end of the day, social media marketing can be easy. Once you have learned all of the tools and strategies to make it work for you, this can be a task that won’t cost a lot of time and money.

As I mentioned earlier, nobody knows your business better than you. That’s why I support companies every day by coaching them on how to use social media to achieve their business goals in the most cost-effective way. We’re also giving away free reviews to help companies get the most out of social media marketing.

Understanding your business inside and out is key to successful marketing. You know why you started your business, don’t you? Who better to express that?