Previous & Current — BP&O
LogoArchive's smaller format – a mid-century symbolic zine that conveys the independent spirit of niche publishing – has created a space for experimentation and collaboration with those who have a similar interest in symbols and corporate identity programs Have past. BankerWessel is such a studio. Her brand identity work brings the spirit of the formal language of the middle of the century into the present and then transfers it into the future. This is the basis for the third special edition of LogoArchive. Past & Present, the eighth release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from the years 1976 and 2010 and the chronological sequence of BankerWessel's own design process, this edition should be a small bookmark and stimulate thought about the iterative and cyclical character of graphic design.
Visit the LogoArchive Shop if you want to buy a specific cover or both covers and save at P&P.
In the spirit of collaboration, this edition maintains the convention and in other cases breaks the convention by combining the archive format of the zine with the illustration, lettering, and process. The opening spread specifies this and replaces the familiar introductory text with an original illustration by BankerWessel. The explicit becomes the implicit. Based on the past and present, this tries to express the historical sensitivity that is necessary to understand the present and better shape the future, but also the multisensory brand experiences of the present. It guides the reader to the next pages of the brochure in a clear manner and is supplemented by a text
The archive section of this issue and the establishment of the LogoArchive project, which started on Instagram in 2015, will remain. As in the previous editions, this one has its own subtext, which deals with the cyclicality of the design. This is done in the archive section by compiling symbols that were created by design studios for design studios (events and independent designers) in relation to the rotation properties of the two cover symbols, the rotation of an ambigram, and the product's own production of design. the sale of design to designers.
By crossing the archive part of the LogoArchive document with symbols of the present, the Zine wants to bring the continuity (or ongoing history) of corporate symbol design to life. BankerWessel was specially commissioned for this edition because they carry the spirit of the design language of the middle of the century into the future. This idea of a continued story is summarized in the middle with an ambigram of paths that makes the most of the physical aspect of a project that once started online, and in the presentation of BankerWessel's iterative process in designing its symbols for Fotografiska and Hasselbald Foundation .at the center.
The release of the zine will be supported by an event at Fedrigoni Creative Space in London on March 5th from 6.30pm. Project creator Richard Baird will speak about the LogoArchive project, Ida Wessel and Jonas Banker from BankerWessel will travel from Sweden to discuss the issue, and WithPrint's Alan Smith will answer questions about the challenges and production of the zines. Tickets will soon be free and available at Eventbrite. You can chat with the speakers and buy copies of this latest edition.
This edition is printed by WithPrint using five runs of white on three different materials from Fedrigoni, Iris, Arancio and Ultra Black and offers effect and contrast, complemented by different insert forms. These are bound with white staples.
Designer: Banker Wessel
Project / publisher: Richard Baird
Publisher: BP&O
Size: 148 x 210 mm
Notebook:
Pages: 10pp + cover
Finished: White (x5)
Paper: Fedrigoni, Sirio Color Iris, 140 g / m²
Insert 1:
Pages: 8pp
Finished: White (x5)
Paper: Fedrigoni, Sirio Color Arancio, 115 g / m²
Insert 2:
Pages: 8pp
Finished: White (x5)
Paper: Fedrigoni, Sirio Color Ultra Black, 115 g / m²
Binding: White staples
Paper Details: Elementally chlorine-free, FSC-Mixm acid-free, cotton content, absence of heavy metals. As part of this press release, editor Richard Baird will join Fedrigoni and Trees For Cities on February 4 to plant a new area of 6,500 edible trees in Hackney Marshes.
To press: with Print
Paper: Fedrigoni
From the readers
Photo credit: Counter-Print
Photo credit: Kenna Studio
Photo credit: Frantz Louviot
Photo credit: drop cap copy
Photo credit: Burrows Design
Image Credit: Drop Cap Copy
Photo credit: Counter-Print
