Porsche launches its Pre-owned car search platform, Porsche Finder
Porsche is accelerating the e-commerce strategy with the introduction of a new used vehicle search platform
Porsche is pursuing its e-commerce strategy to meet growing customer demand for digital brand access. In the final step, Porsche Cars North America, Inc. launched its new used and certified Porsche Finder used vehicle search platform.
With the launch of the new platform, PCNA optimizes and improves the customer's ability to connect to one of 192 US Porsche dealers from home and quickly find the exact vehicle they are looking for. The new platform includes optimized search filters for model and generation, vehicle equipment and packages, price options, dealer inventory search without a zip code and an expanded selection of vehicle colors indoors and outdoors (including convertible roof colors). Porsche Finder was developed in collaboration between PCNA and Porsche Digital.
"Now is the time to hit the accelerator to make Porsche's digital experience as outstanding as our cars," said Klaus Zellmer, President and CEO of PCNA. “Providing seamless access to our products is a top priority in our existing e-commerce strategy. The aim is to create a one-stop shop for the search and purchase of new and used vehicles from a single source, which will follow in the future. The new Porsche Finder platform for used vehicles will initially improve the customer experience and bring great benefits to our dealer partners. "
The Porsche USA website, where Porsche Finder is hosted, has been optimized to enable searches on mobile and tablet devices. Consumer data shows that over 50 percent of users do vehicle searches on a mobile device. With the aim of creating an optimized platform, the refined search parameters and the dedicated communication channel with the dealers offer customers more flexibility for the vehicle of their choice.
Porsche Finder is now live here.
To further support used sales, PCNA and its dealer partners are driving a number of initiatives under the motto "Porsche At Your Service" (PAYS). This new program bundles online and home delivery options to make access even easier once customers have found the vehicle of their dreams on the Porsche Finder platform.
Porsche Financial Services (PFS) also contributes to financing customers' mobility needs. PFS offers Porsche Financial Services (PFS) an extension of rental contracts of up to six months for all inquiries received by May 31, 2020, four months longer than the regular extension period, to give customers the certainty that they have mobility needs secured.
In addition to the longer contract renewals, PFS will consider deferral for lease and retail contracts for customers who signed a contract before May 1, 2020. Most payment deferrals are 30-60 days based on individual needs, which proved to be very beneficial for customers during the 2008 financial crisis.
In countries where the law allows it, PFS offers a 90 Day Funding Program for new and certified used vehicles with retail finance contracts from April 4 to June 30, 2020. This program is not available in Pennsylvania or Maine due to government regulations.
PFS also offers an APR of 1.95% for up to 60 months for selected new and CPO retail customer leases from or between April 16 and June 1, 2020. The 1.95% program is compatible with the 90 day to first payment financing program. This program is only available to qualified Level 1 customers (Tier 1 credit).
