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POM Wonderful Pomegranate Fresh Arils are sourced directly from POM Wonderful Pomegranates.

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Formerly known as POM POMS, the new branding and packaging coupled with the digital campaign help empower consumers that POM Wonderful Pomegranate Fresh Arils are sourced directly from POM Wonderful Pomegranates, so it’s easy to get pomegranate seeds A variety of dishes can be enjoyed as a snack or to upgrade, especially during the holidays.

The digital campaign, which is part of a multi-million dollar marketing investment, includes more than $ 1 million in new digital marketing. The effort consists of two brand new foodie and antioxidant campaigns highlighting POM Wonderful Pomegranate Fresh Arils as the easy way to enjoy pomegranates. With just the snap of a finger, getting antioxidants is easier than ever with POM Wonderful Pomegranate Fresh Arils. With the digital “Insta-Antioxidants” campaign, a whole POM Wonderful pomegranate is harvested in the highest freshness and quickly transformed into a POM Pomegranate Arils cup, then directly into a kitchen creation that shows the ease with which consumers can enjoy POM Pomegranate Arils.

“We’re excited to start our 2021 season with a new branding, backed by our largest digital marketing campaign, showing how easy it is to enjoy antioxidants with POM Wonderful Pomegranate Fresh Arils,” said Stacey anchor, Director of Marketing, POM Wonderful. “With the holidays approaching, we hope to inspire consumers to use POM Arils in their Christmas spreads for the perfect ruby ​​color and antioxidant effect.”

The POM Wonderful Pomegranate Fresh Arils gourmet campaign focuses on delicious recipes with strong pomegranate flavors. From starters to desserts to cocktails, consumers will be inspired to use POM Wonderful Pomegranate Fresh Arils in their favorite dishes this Christmas season. New recipes will be posted on POM Wonderful’s social media accounts as well as on the POM Wonderful website.

“As the arils No. 1 brand sold nationwide, we are pleased that POM is driving the growth of the category and increasing consumer awareness of snacks and gourmet uses of fresh pomegranates,” said Adam Cooper, Senior Vice President of Marketing, The Wonderful Company. “With the” Insta-Antioxidant “campaign, we want to show how quickly and easily consumers can enjoy pomegranate seeds and at the same time benefit from the antioxidant power of POM.”

The campaign was created by The Wonderful Company’s in-house creative team, Wonderful Agency, and includes digital advertising on Facebook, Instagram, Pinterest and Snapchat, as well as shopper marketing, consumer outreach, new POS materials and a November FSI.

About POM Wonderful
POM Wonderful is the largest breeder and producer of fresh pomegranates and pomegranate juice in The United States as well as the world’s leading supplier of fresh California Pomegranates and pomegranate-based products, including our 100% pomegranate juices, healthy juice blends and teas. We grow our own pomegranates, hand pick and juice them to ensure the highest quality. POM Wonderful is part of The Wonderful Company, a privately held company $ 5 billion Company that also has other No. 1 brands such as Wonderful® Pistachios, FIJI® Water, Wonderful® Halos®, JUSTIN® Wine and Teleflora®. To learn more about The Wonderful Company, visit www.wonderful.com or follow us on Facebook, Twitter and Instagram. For the latest corporate social responsibility report, please visit www.wonderful.com/csr.

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