Polestar drives innovation and consciousness with Oscar Isaac
Oscar Isaac, a climate justice advocate, delves deeper into Polestar innovations that aim to improve society today and tomorrow
To accelerate sustainable mobility, Pole StarThe electric car brand has released a multi-part video series starring Golden Globe winner Oscar Isaac. Isaac, a climate justice advocate, delves deeper into Polestar innovations aimed at improving society today and tomorrow.
In a relationship with The Wall Street Journal"Making aNew" is a five-part mini-documentary that seeks out the truths behind Polestar's ethos and advances in sustainability, electrification and performance. The video series can be viewed today at www.polestar.com/us/making-anew.
"As the automotive world moves towards electrification, key terms like sustainability and clean energy are becoming generic slogans of lesser importance," said Oscar Isaac. “After learning about the company, I feel better driving a Polestar because the brand is transparent about how their cars are made, responsible for their impact on the planet, and takes action to really make their vehicles' footprint equalize. "
Since launching the brand in 2017, Polestar has become synonymous with developing new technologies that harness refined performance and incorporate unconventional materials into the design of their vehicles.
More recently, to be the most transparent company in the automotive industry, the brand released detailed reports on the climate impact of their electric vehicles as they leave the production line. As evidence of this promise, Polestar has published a full life cycle analysis of the Polestar 2 Electric Fastback and will publish its first annual sustainability report this March.
“We are determined to be the guiding star for our industry and to accelerate the transition to more sustainable mobility. Innovation, clean energy, circular materials and transparency are in the foreground. A good example of this is using blockchain to improve the accountability of our cobalt supply chain, ”said Fredrika Klarén, Head of Sustainability at Polestar. "Working with visible activists like Oscar, who are just as passionate about carbon neutrality as we are, will help raise awareness and understanding and pave the way for a more sustainable future."
