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Pink Lemonade has received the digital marketing mandate for Swiggy’s own brands.Pink Lemonade Communications, the full-service agency for integrated marketing, has received the mandate to implement the digital marketing goals of Swiggy’s own brands Homely, The Bowl Company and Breakfast Express. The account was won after a multi-agency pitch.

The Bangalore-based agency will guide the food tech platform’s strategic thinking around its own brands. It will manage full-stack digital solutions including creative brainstorming, content strategy and creation, social media marketing, and online reputation management.

Tina Garg, Managing Director of Pink Lemonade Communications, said, “We are delighted to have the trust of an exciting and innovative brand that has made such a visible change in consumer behavior towards food. Our strategic thinking expertise, derived from our understanding of the domain, helped Swiggy reach out to us for their new mandate and we look forward to working with them on this path. “

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