Pandora joins UNICEF One Love initiative to boost US$1million {dollars}

Pandora joins the UNICEF One Love Initiative to raise $ 1 million

Members of the Marley family re-record the legendary hymn One Love by the late Bob Marley in support of UNICEF, due to be released on July 17

Model and activist Halima Aden has teamed up with the jewelry company, Pandora in favor of UNICEFs One Love Initiative to reshape a world that is suitable for all children. Aiming to prevent the COVID-19 pandemic from becoming a permanent crisis for the world's most vulnerable children, Pandora will match every dollar donated by One Love up to a value of $ 1M / £ 794,000.

Members of the Marley family re-record the legendary hymn One Love by the late Bob Marley in support of UNICEF. Tuff Gong International and Amplified Music will release a new version of the groundbreaking song on July 17th. All proceeds from the song and related activities directly support UNICEF's Reimagine campaign.

One Love / People Get Ready, recorded by Bob Marley and the Wailers in 1977, is an icon for millions of people around the world with the everlasting message of coming together as one. The revised version of the song will be a true global anthem for 2020, featuring members of the Marley family, established musicians from around the world, and artists from conflict areas around the world.

“Over forty years ago, my father One Love wrote about unity, peace and universal love at a time when there were big problems in the world. Even at a time when we cannot get together, his message remains true to this day. We can overcome this global crisis if we come together through love and heart, ”said Cedella Marley.

As an advocate of global change, model and activist Halima Aden voices the One Love initiative and encourages the public to support and participate in donation functions on social media. With the first $ 1 million / £ 794,000 donation doubled by supporters around the world from Pandora, the proceeds will help UNICEF provide vulnerable children and adolescents with the necessary equipment and essential support.

“As a Pandora muse, I am so excited that Pandora supports the efforts of an organization that is so personal to me, UNICEF. As a UNICEF ambassador who used to serve children around the world in a refugee camp during his childhood, I know how harmful COVID-19 will be if it affects refugee camps, ”he says Halima Aden .

"The loss will be unbearable. There is no social distancing in camps. UNICEF needs our help today more than ever and I am very grateful to my Pandora and Marley families for joining together for this important initiative. "

Stephen Fairchild, Pandora Chief Product Officer, comments: “All over the world, we have to stand together in these difficult times and not forget who needs it most. By partnering with Halima Aden and the Marley family to support UNICEF, we can help make the world more equitable and equal for every child after the pandemic. "

Throughout July, Pandora and UNICEF will raise awareness by working with Pandora fans and influencers and collecting donations to support the One Love initiative. This includes a "swipe-up" donation matching function, an AR Instagram filter, in which each interaction leads to a UNICEF donation and all are compared by activating the funds collected Tick ​​tack Support for song start.

Pandora's partnership with UNICEF is a worldwide call to action in response to a UNICEF estimate that COVID-19 could cause an additional 6,000 children to die every day for the next six months from preventable causes without urgent action. The One Love collaboration is an extension of Pandora's ongoing partnership with UNICEF to support young voices around the world.

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