Pampers proclaims the launch of its new diaper innovation

Pampers announces the launch of its new diaper innovation

Pampers latest innovation is designed to protect sleep and promote healthy development

SpoiledThe brand, which has been number 1 among US hospitals for more than 40 years, is proud to continue its legacy of supporting happy and healthy baby development with the innovation of Pampers Preemie Swaddlers – diapers that develop preterm babies to support infants weighing less than 4 pounds by protecting their sleep.

Sleep is vital for premature babies because it enables their bodies to grow and their brains to mature and develop. According to a recent study, changing diapers in premature babies is considered as stressful as inserting a catheter, nasal CPAP or heel stick.

With an absorbency of up to 6 hours, the Pampers Preemie Swaddlers are carefully manufactured to minimize stressful diaper changes and external disturbances such as leaks. The new design also supports natural positioning so that premature babies can stay comfortable and sleep.

"When babies are in the womb, they have this natural and nurturing environment that enables them to develop both physically and neurologically," said Lynn Schuetz, senior director, R&D at P&G.

“If they are born earlier than expected, this process will be interrupted, making sleep more important than normal for their development. For this reason, we were delighted to be able to bring this product to premature babies directly by handing it over to the hospitals taking care of them during this delicate time. "

These diapers not only focused on the development of premature babies, but were also made with regard to their caregivers. Since the ICU nurses changed diapers 6 to 8 times a day, Pampers knew that it was critical to include them in the design process to ensure that Pampers Preemie Swaddlers was the most comfortable, smooth, yet effective diaper to date.

"As the category leader in premature babies, it is our job to develop our products in a way that our babies' needs do," said Schütz. “It was therefore important to us to use the knowledge of the NICU nurses to develop this product. Since those who monitor these infants and ensure that their growth and development are on the right track every day, we knew that it would be crucial to use their knowledge. As part of our commitment to the healthy and happy development of the baby, it is part of the commitment to those who serve him every day. "

Pampers Preemie Swaddlers supports an absorbency of up to 6 hours for uninterrupted sleep in babies under 1800 mg. They are available in sizes P3 and P2 and are available in select hospitals in the United States.