Palmetto Digital Advertising and marketing handles each side of Amazon gross sales platform > Charleston Enterprise Journal

Charleston team at the downtown tech center

The company offers advice, support and expertise in complex online sales environments


n idea that began five years ago in a guest room in a 1,250-square-foot condominium has grown into a thriving technology agency helping businesses seamlessly dominate the Amazon Marketplace.

Palmetto Digital Marketing Group (PDMG) offers turnkey solutions for companies and manufacturers to sell products faster and easier on the Amazon Marketplace platform.

“We run your entire Amazon business – every single aspect of it,” said PDMG founder and CEO Phillip D’Orazio, who has 25 years of e-commerce experience. “The learning curve of the Amazon platform is extreme. You don’t just list something on Amazon and sell it. An Amazon business needs constant attention and maintenance. You need a line, and we are the bridge between the manufacturer and the customer at Amazon. “

The PDMG team of experts takes care of everything including setting up a seller account and navigating the FBA (Fulfillment by Amazon) program, advertising, analysis and inventory management, customer service solutions, Amazon refund case managers, writing product descriptions and optimizing items that They bring products to the top of the Amazon page. Success stories include a 10-fold increase in sales.

In five years the company has worked with over 200 customers, including nearly a dozen Charleston companies and manufacturers. PDMG currently manages Amazon sales for nearly 50 companies.

The PDMG team consists of eight employees based in Charleston in the Charleston Tech Center and an international team. The agency promotes talent and is very team-oriented. Team members have multiple responsibilities and are reminded to lean back and work as a unit.

“Selling on Amazon is like doing business within a company; Our staff includes subject matter experts who implement core business functions such as marketing, creative, technology and general sales acceleration. We are very different from a traditional digital agency whose focus is exclusively on SEO / PPC marketing, ”says D’Orazio. “We are the right size so that I can still be involved in all accounts.”

The remuneration is on a commission basis, based on customer sales and growth, whereby PDMG offers incentives.

“I’ve always been hectic, so I love the fact that the harder we work, the more successful our customers are,” said D’Orazio.

Customers who are a good fit with PDMG include companies and manufacturers who can make unique products with short lead times or have products stored in a warehouse for fast shipping to Amazon. Platinum accounts are customers who generate more than $ 500,000 in sales on Amazon each month.

PDMG is characterized by its ability to put the needs of its customers in the foreground and to remain customer-oriented in all scenarios. The company’s mission is to be transparent, realistic and accountable.

“For me as an entrepreneur, this company is the opportunity of my life and I’m proud to be part of the Charleston community,” said D’Orazio.