Ought to You Design Your Personal Brand?
DEADLINE: OCTOBER 31
You are a designer, so everything you design – not just what is in your portfolio – is an example of your work.
When your prospects and customers go to your website or online portfolio to see your work,
You certainly assume that you are the creative motif behind your logo design.
So how could you not design your own logo?
When designing your own logo becomes a problem
Of course, all of this makes sense. Unless you're one of the designers (and you're not alone) who don't seem to be able to finish designing your own logo (or website)
any other element of your own promotional materials).
It is not that you are not working on your own materials. That's the problem.
They always work on it, refine it, perfect it. But no matter how much you make,
You are still not happy with it. It never feels "ready" or "ready".
But here's the reality: your own promotional materials are never created – they always are
And the fact that the web makes it possible to bring everything up to date (unlike print where it is)
is almost literally in stone) means that it actually never has to be finished. It just has to be that way
"Good enough for now."
Have you also noticed that it is always easier to design for others than for yourself? That's the ultimate paradox of being a designer – for a mysterious reason, you can't do for yourself what you can do for your customers so easily and naturally. Why not?
More importantly, what can be done about it?
Your best options for designing your logo
What struck me in my almost 30 years as a consultant to designers for their own marketing is this: You are too close and you may be a perfectionist.
These two facts together can be fatal. But it doesn't have to be that way.
Where I am from, here are your options:
- Just finish it, even if it's not perfect. And remember that this is an ongoing work.
- Hire another designer who will do it for you. I know it seems to be cheating, but it's not like
especially if it works! With a logo designed by someone else, you are better off
than no logo at all.
- Exchange ideas with another designer. This may be the best option: choose a friend or colleague whose work you like and who may be stuck in the same place as you, and design each other's logos.
No matter which option you choose, I ask you to do something.
In fact, I dare you to put it out there, even in its unfinished or incomplete form. And look what
it will be a relief.
The Contribution Should You Design Your Own Logo? first appeared on HOW Design.