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[On-demand] Webinar: The artwork and science behind advertising and marketing | The Lawyer

[On-demand] Webinar: The art and science behind marketing | The Lawyer

Speaker:

Barbara Koenen-Geerdink, Director of Business Development and Marketing, Al Tamimi & Company

Barbara Koenen is BD and Marketing Director of Al Tamimi & Co, the largest law firm in the Middle East. She has over ten years of business development and marketing experience in the professional services industry and was Global Head of BD & Marketing at Ince, which is part of AIM-listed company The Ince Group plc, a legal and professional service provider with over 900 employees worldwide, for three years. Barbara lives in Dubai and previously worked for the Magic Circle law firm Freshfields Bruckhaus Deringer in Dubai and for Deterink Attorneys and Notaries (now Taylor Wessing) in the Netherlands. Before moving to Dubai, she worked in Doha, Qatar and before starting her career, she did an internship in New York and did her Masters in Business in Barcelona. Barbara is the author of the business book Beyond Billable Hours.

Joy price, Head of Digital Marketing, Howard Kennedy

Joy Price is Head of Digital Marketing at Howard Kennedy. It translates the company’s business goals into a digital strategy. This includes digital innovation projects from the idea to implementation. This also includes optimizing all channels such as website, email, social media and more. Joy advises on the creation of content for digital distribution, including written content, podcasts and videos. She works closely with the Marketing and BD teams to develop campaign content strategies that work well online.

Sophie Bowkett, Head of Marketing, Bird birds

Keith Hardie, Director of Innovation Marketing and Business Development, BCLP

Keith is responsible for building BCLP’s reputation for innovative solutions and business development for its award-winning innovations, including BCLP Cubed, Cantilever, and Clear / Cut, as well as a commitment to innovation within the company.

This free webinar was part of The Lawyer’s Marketing Leadership Summit, which took place June 9-10, 2021.

For more information on the summit, a copy of the agenda or to register interest in 2022, please visit the event website.