Nike extends athletic management, elevates local weather motion urgency
NikeThe six-time global winner of the World Branding Awards recently unveiled groundbreaking innovations for athletes participating in the Tokyo 2020 games, including shoes designed to provide runners with a measurable performance advantage for a new era of competition. The NEXT% platform, which was launched by the barrier marathon runner Eliud Kipchoge, is now being expanded into new disciplines after the unprecedented success in distance running.
Before the hottest games ever, the brand also presented progressive new collections with sustainable materials for all athletes. With increasing climate change continuing to disrupt competition and training, Nike's sustainable innovations reflect the brand's commitment to protecting the planet's future – and consequently the future of sport.
Highlights include our most sustainable medal stand uniform in the history of the USA team, shoes that are mainly made from recycled waste and lifestyle clothing that pursues the goal of a low-carbon future.
"At Nike, we see the largest sports stage as our greatest opportunity to show the world what is possible," said John Donahoe, president and CEO of the company. “It's not just about records, it's about the future of sport. In Tokyo, we will use our revolutionary platform to help the world's best reach new levels of performance. At the same time, we will share real solutions to the barriers that all athletes face in rapidly changing climates. "
Team USA Medal Stand Collection: This summer, Team USA will demonstrate the power of sustainability in medal ceremonies. On the podium in Tokyo are US medalists with legendary Windrunner jackets made from 100 percent recycled polyester, 100 percent recycled nylon and recycled rubber for minimal waste.
Nike Air Zoom Alphafly NEXT%: Let's call it the ultimate test run: When Eliud Kipchoge broke the two-hour marathon lock in Vienna last October, he was wearing a prototype of the Nike Air Zoom Alphafly NEXT%. In summer 2020, the brand's newest race day shoe will make its official debut with two new Nike Air Zoom pods, additional foam, an updated carbon fiber plate and an ultra-breathable upper.
Nike Air Zoom BB NXT: The new Air Zoom BB NXT from Nike Basketball is as light and responsive as possible. With a new Nike Air Zoom pod system, exposed Nike React foam and a thin plate over the foam, the shoe offers athletes lightweight strength, optimized impact protection and excellent energy return.
Nike SB skateboard kits: For the skateboard debut on the global stage this summer, Nike introduces SB kits that are leaders in sustainable design. Athletes representing the USA, France and Brazil team compete in uniforms made from fully recycled polyester, efficient patterns for minimal waste and a bright, bold style (made in collaboration with Dutch artist Parra) to bring out the unique sporting culture to celebrate every nation.
Space Hippie: In addition to the product designed for athletes participating in the Tokyo 2020 Games, Nike will launch an exploratory footwear collection this spring that redefines what is possible with sustainable product design. Space Hippie is constructed by transforming factory waste – what the Nike design teams have called "space debris" – into a radical expression of circular designs. Every detail of the Space Hippie capsule collection, from the choice of materials to the manufacturing methods to packaging, has been selected with due regard for environmental compatibility and contributes to the shoes with the lowest CO2 emissions.