Blog

New Model Idenity for Shy Chook by Perky Bros — BP&O

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Text by Richard Baird

Shy Bird is an all-day dining cafe, rotisserie, and bar in Cambridge, Massachusetts. Its main mission is to bring chicken and the experience of eating chicken to the realm of the extraordinary through gastronomic know-how, beautiful interiors and visual identity designed by the American studio Perky Bros. Original Chicken “and descendant of the local chicken, and its beautiful but shy nature, the studio plays with contrasts, loud and quiet, brave and finely detailed. This runs as a continuous thread through the visual identity and connects surfaces to take away such as coffee cups and sandwich packaging with the dining surfaces of menus and coasters. This is achieved through bold color blocking and typography, a finer pattern, material structure, and small playful illustrations.

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Shy Bird, a cafe, rotisserie, and bar in Cambridge, MA

Sometimes a visual identity is just that. It doesn't say anything about the past or the future or the culture we live in, it just delights the present through ideas and the clash of type and shape, color and materiality. Perky Bros' work for Shy Bird is just that. It effectively interweaves an inviting and distinctive range of colors, high quality material details and finishes, highlighted by a noticeable continuity and variety on different surfaces that characterize this. While the color palette feels wonderfully unmistakable, especially the egg yellow on maroon / jungle red, it is the small touches, those of the shy bird hiding under a lampshade or falling into a drink that give this project its charm and appeal Add counterpoint to a good use of solid blocking and bold capital letters. Other highlights include a hexagonal pattern that alludes to stable wire and a mid-century quality in color, type, and illustration. The result is a beautiful interplay of humility and pride, sociability and sophistication. More work from Perky Bros on BP&O.

Design: Perky Bros. Opinion: Richard Baird. Fonts: parody.

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Perky Bros logo, branding, packaging and signage for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

Logo and business card design by Perky Bros for Shy Bird, a cafe, rotisserie, and bar in Cambridge, MA

Sample and sandwich packaging by Perky Bros for Shy Bird, a Cambridge, MA cafe, rotisserie and bar

Perky Bros logo, sample, and sandwich packaging for Shy Bird, a Cambridge, MA cafe, rotisserie, and bar

Perky Bros logo and neon sign for Shy Bird, a coffee shop, rotisserie and bar in Cambridge, MA

If you enjoyed this, you may also like:

Logo - forest wine merchant Logo - cured Logo - Persillade

Support BP&O.

Thank you to everyone who has visited BP&O since the beginning of 2011. As many of you know, BP&O has always been an open air design blog aiming to provide an expanded opinion on brand identity work. Tried to be the opposite of the social media platform, which often disentangles form, context, and content. Article writing can take 2-4 hours and is carefully researched.

I am passionate about design writing and believe that spending time writing about work rather than just posting pictures will fuel design discourse. If you enjoyed this article, have been on the website from the beginning and want to make a contribution to the future, you should support the website with a small PayPal donation. This will have an impact on the cost of hosting, CDN (to make the website load faster) and Mailchimp and will cover some of the time researching, writing, formatting and sharing posts.

Leave a Reply


Your email address will not be published. Required fields are marked *