Nestlé declares the launch of plant-based Nesquik in Europe
The recent launches underscore Nestlé's increased focus on tasty, authentic plant-based foods and beverages as consumers look for different ways to enjoy and balance their protein intake and reduce the ecological footprint of their diet
Nestle expands its range of milk alternatives with the launch of a plant-based Nesquik drink in Europe.
The new ready-to-drink beverage will be launched first in Spain, Portugal and Hungary and then in other European countries. It combines the goodness of oats and peas with sustainably sourced cocoa and contains less sugar than regular milk Nesquik.
With 100% natural ingredients, the brand's new Nesquik is a source of plant-based protein, naturally lactose-free and certified by the Vegan Society.
Yasser AbdulMalak, Head of Dairy Products for Europe, the Middle East and North Africa at Nestlé, said, “What better way to bring more herbal products into people's lives than with popular brands like Nesquik? We're really proud of this new drink – it hits just the right Nesquik cocoa flavor. "
The launch in Europe follows the launch of Nesquik GoodNes in the US in January this year, which is also based on oats and peas.
Nestlé also launched its first alternative milk drink for children this year Ninho Brand in Brazil. The herbal Ninho Forti + is a ready-to-drink oat-based drink. It comes in strawberry-banana and apple-banana flavors with pulp.
These launches underscore Nestlé's increased focus on tasty, authentic plant-based foods and beverages as consumers look for different ways to enjoy and balance their protein intake and reduce the ecological footprint of their diet.
Mayank Trivedi, Head of the Dairy Strategic Business Unit at Nestlé, added: “More and more people are looking for tasty and nutritious plant-based options. That's why we're adding some of our most trusted brands to our global range, including Nesquik, Miloand Ninho. There is more to come, so check out this room! "
Nestlé employs around 300 R&D scientists, engineers and product developers worldwide who are dedicated to researching and developing herbal products. Milk and protein experts create milk alternatives with a creamy mouthfeel, an excellent nutritional profile and an excellent taste.
"We use different types of vegetable protein sources in our portfolio and offer people an exciting range of products to use in their favorite recipes and dishes," says Swen Rabe, Head of Nestlé's Dairy Product Technology Center in Konolfingen, Switzerland.
"By combining our long-standing protein expertise with innovative, trend-based ideas, we can develop, test and quickly bring new concepts to market with our R&D accelerator in less than six months."
Nestlé has just inaugurated a new R&D accelerator at its Konolfingen center, where startups, students and Nestlé scientists can leverage Nestlé's unique dairy and vegetable protein know-how to serve consumers to offer innovative products quickly.