MyDoc and Singaporean creatives assist remedy COVID-19 fears

MyDoc and Singaporean creatives help cure COVID-19 fears

MyDoc and top creative people from Singapore start the #cureyourfear initiative with triage reviews

Amid growing concerns that COVID-19 could spread across the community, Singaporean creatives have joined forces to support the digital healthcare specialist. MyDoclaunching the #cureyourfear initiative to provide triage ratings to citizens for concerns about flu-like symptoms.

Patients visiting MyDoc's COVID-19 telemedicine clinic can see a doctor for common signs of infection, such as fever, cough, or difficulty breathing. If a patient meets the Singapore Ministry of Health's (MOH) COVID-19 Suspicious Case Criteria, the attending physician will notify an MOH surveillance officer. An ambulance team is dispatched to collect the patient for isolation and examination.

Melisa Teoh, MyDoc's chief marketing officer, said in a statement that Singapore is strong and the country can fight the virus and, above all, the fear together.

"We are giving people the opportunity to take control, bring in their efforts and support our national healthcare workers," added Teoh.

A social campaign has been launched by some of the top names in the advertising industry to make the #cureyourfear initiative accessible to the public. Directed by Tay Guan Hin from TGH collectiveThe creative team includes Eugene Cheong (formerly) Ogilvy Asia Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (e.g. Y&R Singapore), Uma Rudd Chia (Weber Shandwick) among many others.

"The local creative community is supporting MyDoc and Singaporeans in this time of need," said Tay Guan Hin, TGH Collective's chief creative officer. "By making medical consultations easily accessible, we hope that everyone can stay calm and fight this deadly virus together."

Triage assessments are available to the public daily from 8 a.m. to 10 p.m. To secure an appointment, patients must register for a MyDoc account online. Triage assessments are subsidized by individuals and corporate donors.